Spring has sprung, and what better way to welcome spring other to have an in-store shopping event. Two weeks ago I had the honor to hold an in-store event for LOFT West Village in Dallas. I was so excited to host this event because LOFT is one of my favorite stores to shop at. I think I’m slightly obsessed with the LOFT. Their mission statement and vision also aligns with my brand, so it was a natural fit.
“At Ann Taylor, we champion the modern working woman and her love of fashion in everything we do. That’s why for generations we have been her go-to style destination, always leading her with love. Ann Taylor is much more than a high-quality collection of beautiful wear now pieces. We offer a unique combination of fashion, work and flattering fit. Our goal is always to unleash her confidence, femininity and feeling of success – making her shine.”
With summer right around the corner, it was the perfect time to host an event so ladies could come out to refresh their wardrobes. Guests were treated to bite-size desserts, drinks, great music, girl chat, and newly stocked spring must-haves. Oh, and if that wasn’t enough guests received an additional 25% their entire purchase for coming out to shop with me. Who doesn’t love a good sale with an additional percentage off?
Did you know that LOFT carries plus size? You didn’t know that? What rock have you been under for the past year? LOFT PLUS explore sizes 16-26 and I must say the plus line has not disappointed me yet.
If you missed the event, you missed a great event. A special thanks to all of the ladies that came out to my first in-store event. I appreciate you taking time out of your busy schedule to come and hang out with me. To find your local store click